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Elevator Pitch

An Elevator Pitch is a short well-crafted business pitch telling someone who you are and why they should have a follow-up meeting with you, at which time you can present yourself and your business. The name represents the amount of time you’d have if you were in an elevator with a decision maker from the bottom of the building to the top. An Elevator Pitch should be universal and could be used during a networking event, cocktail party while shopping or even at sporting events. You must have a long version as well as a short version. Practice will allow you to deliver the pitch in a conversational manner so that it does not sound “sales” or canned. A properly worked, rehearsed and delivered Elevator Pitch is the key to that next meeting and your success.

What are the basic components?

Your Name

Your Company’s Name

Your Defining Statement (think of this as your personal tagline)

Why Should I Schedule a Follow-up Meeting with You?

HINTS:  Make it personal, tell me what my pain is and how you will relieve it and why would I want to follow-up with you.

Don’t Do
Don’t assume people know anything about you Do treat everyone as a new prospect
Don’t run long on your pitch Do keep it short and to the point
Don’t let the pitch sound too canned Do practice to the point that it is conversational
Don’t come across as a salesperson Do come across as a problem solver
Don’t be anxious or timid Do be confident
Don’t use trade jargon Do use language that everyone can understand
Don’t share facts that can be researched Do share the environment and success

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Good Luck and share with us your Elevator Pitch,

Thom