Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. In other words, someone that will raise their hand. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
Whenever someone outside the tech world asks me what I do, I can’t simply say,
“I combine hardware, software, and support to help my clients be more efficient.”
It’d be totally lost on them, and I’d get some really confused looks. So instead, I say,
“I help people become superheroes by leveraging technology and gaining back their life!”
That usually resonates better, and that’s exactly what lead generation is: It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.
In today’s world, people to their research on your firm before you get a chance to speak with them. Your job has become to attract the leads and convert them into clients by validating the research that they have done.
One of our UnStuck Business Academy resources has helped us write a Beginners Guide to Generating Inbound Leads eBook.
Please let us know if this is helpful and we’ll bring additional resources.